SELECT WORK

sophie jaffe

WELL-BEING THROUGH A LIFE WELL LIVED

Sophie Jaffe is a Los Angeles-based health and wellness expert, superfood entrepreneur, couples therapy coach, co-host of the IGNTD podcast, yoga teacher, and mother of three. As the founder of Philosophie, she is dedicated to making optimal health and radiant wellness more accessible, inspiring, and delicious. Her philosophy centers on intuitive living. Through her personal brand, she shares her journey, insights, and practices to empower others to live fully and authentically.

I’ve had the pleasure of supporting Sophie’s personal brand alongside her work with Philosophie. My role included brand strategy, messaging, and content creation to enhance her online presence. I played a key role in the development and launch of her website, crafted compelling social media content, and contributed to her brand’s expansion, helping her grow her audience to 200K+ engaged followers.

I partnered with Sophie to elevate her voice across platforms through high-converting, heart-centered ghostwritten content. From weekly emails and blog posts to Instagram captions, speeches, interview prep and sales pages, I ensured everything aligned with her mission and sounded authentically like her. My work helped deepen her connection with her community and support multiple successful launches.

Sophie's mission of holistic well-being aligns with my own values, making this collaboration especially meaningful as I continue to support her in sharing her message with the world.

Note: Most content created under a ghostwriting agreement.

Brand Strategy & Development // Brand Messaging // Website Copywriting // Social Media Strategy & Content Creation // Email Marketing & Campaigns // Copywriting & Editing // Ghostwriting (email, blog, editorial, speeches, social)

SERVICES

Squarespace // G-Suite // Canva // Klaviyo // Social Media Platforms (Pinterest, Instagram, YouTube)

PROGRAMS

SOPHIE JAFFE’S BRAND VOICE

Warm / Confident / Authentic / Nurturing / Real / Inspirational / Vulnerably Bold

SAMPLES OF THE WORK

BRAND VOICE DEVELOPMENT & WEBSITE COPY

EDITORIAL, BLOG POSTS AND PUBLICITY

Due to the confidential nature of ghostwriting, select writing samples are available upon request.

Questons?

Previous
Previous

Wellness & Community Brand | Los Angeles, CA

Next
Next

Modern Wellness & Beauty Brand | Los Angeles, CA